2021-062 - Market Research Services

The objective of this Request for Proposals is to procure the services of one (1) qualified Respondent for “each” of the twenty-seven (27) separate Program listed below.

Tracking Studies (Programs 1 - 6)
1.            Lottery Player Tracking Study (LottoTrends)
2.            Advertising Tracking Study (AdTrack)
3.            Corporate Tracking Study (Vital Signs)
4.            Horse Racing Category Tracking Study.
5.            iGaming Tracking Study.
6.            Responsible Gaming (PlaySmart) Tracking Study.

Sponsorship and Partnership Evaluation
7.            Live Event and Sponsorship Effectiveness Analysis.

Sales Forecasting (Programs 8 & 9)
8.            New Lottery Game Sales Forecasting.
9.            New Business Development Sales Forecasting.

New Business Development Research & Consulting (Programs 10 - 13)
10.         New Product Development Consulting.
11.         New Lottery Game Concept Assessment (Qualitative and/or Quantitative).
12.         New Business Development Concept Screening.
13.         New Market Sizing and Entry Feasibility.

Advertising Creative Evaluation (Programs 14 to 17)
14.         Brand and Advertising Positioning & Creative Territory Qualitative Testing.
15.         Advertising Quantitative Pre-Testing.
16.         Agile Advertising Quantitative Pre-Testing.
17.         Brand Creative Content


Brand Health Study
18.         Brand Health and Equity Assessment

Multicultural Insights
19.         Multicultural Usage and Attitude Assessment.

Ethnography & Persona Development
20.         Ethnography and Persona Development.

Shopper Insights
21.         Retail Environment Testing (Shopper Insights).

Digital Expertise
22.         Digital Customer Experience (CX).
23.         Digital User Experience (UX) Testing.
24.         iGaming Market Sizing.

Ad Hoc Moderators
25.         Qualitative Moderators .

Miscellaneous Services
26.         Customer Recruitment Services.

Business to Business
27. Retailer Attitude Quantitative Assessment